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Post by account_disabled on Nov 2, 2023 5:00:43 GMT
Employer branding activities that emphasize these elements will certainly not go unnoticed by candidates choosing the right company for them. Although the term employer branding itself is only about 30 years old, research analyzing the relationship between employer branding and business success sees interesting correlations. LinkedIn's summary shows that organizations with excellent opinions as employers can count on a 28% lower staff turnover and a 50% reduction in employment costs. For many companies, this means millions of dollars in annual savings. These results are also confirmed by Randstad's observations. They show that as many as 86% of people would not consider applying for a job or continuing to work for a photo editor company that has a bad reputation among former employees or the general public. employer branding activities affect the image of the company. In conclusion, the employer brand describes the employer's reputation as a workplace. Employer branding activities, in turn, are to express the value proposition that the brand offers to employees. Benefits of employer branding activities for the company As HR experts note, the way brands have treated and are treating their people during COVID will define them for decades to come. Building an employer brand should always be a top priority, but it is especially important in turbulent times.
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